Better-fit leads
before the office team follows up
The estimator collects structured job details before contact information is submitted.
Focused Offer and Demo System
Home Service Estimate Engine
A guided estimate and lead capture experience designed for home service businesses that need more qualified quote requests.
Best fit: Home service companies such as HVAC, roofing, plumbing, solar, restoration, and remodeling teams.
Less intake friction
for staff handling quote requests
The flow replaces vague form submissions with context the team can actually review and route.
Dual-purpose asset
for both outreach and proof
The project works as a niche offer page and as live software evidence during sales conversations.
Client problem
What was not working
Generic contact forms were creating weak quote requests, repetitive intake work, and poor lead context for the office team.
Approach
How I shaped the build
I treated the estimator as both a productized service offer and working software proof so prospects could understand the business value and see the flow in action.
Solution
What was built
Built a focused estimator offer page tied to a live demo showing guided intake, estimate logic, and structured lead capture for service businesses.
Outcome
What improved
The project now works as both portfolio proof and a niche sales asset, giving prospects a clearer picture of what they could buy rather than just what I can code.
Key features
System highlights
- Guided estimate flow
- Structured lead capture
- Reusable offer architecture
- Admin visibility for lead review
Business impact
Results and value
- Clearer pre-qualification before the office team steps in
- More useful lead data than a standard quote form
- A focused sales page that supports outreach and discovery calls
Stack
Architecture and tooling
Reference
Availability
Next step
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